What we did
NotCo is a company that makes healthy and sustainable versions of traditional foods, using plants as the base ingredient, and not seeking modification of people’s habits or consumption preferences.
We worked with them from the beginning of the NotCo brand. We were in charge of brand strategy and storytelling for three years to make the brand known and to launch its different products. We developed graphic material for various uses, audiovisual pieces, photographs, and packaging design for NotMayo, the first product marketed in the Chilean market.