Bellavista Bella -


What we did


Developed by

Monica Vargas

Magdalena Méndez

Alejandra Simon

This campaign seeks to recover physical infrastructure, generate cohesion, and promote social reactivation in Bellavista, one of the most emblematic neighborhoods in Santiago de Chile, after almost two years of the pandemic, closures, and restrictions.

Bellavista Bella presents the main characteristics of the historic neighborhood perceived by residents and users through colors and wordplay, to highlight its qualities and integrate everyone who is a part of it.