Alma negra -

Alma negra

What we did




Developed by

Julio Moya

Sofía Mackenney

We created the branding for the Alma Negra bookstore and platform, which included the design of its visual identity and strategy, with application in digital and spatial pieces.

The brand proposes a logic that distances itself from the concept of a classic bookstore, with a more radical approach to its visual identity. Therefore, it sought to challenge aesthetic expectations, declaring convictions and expressing thoughts. From this, the idea of a platform was proposed, in which design is the engine to help Alma Negra prosper.

The central piece of the visual identity is based on the typographic work of the naming, which proposes the brand as a common territory for multiple initiatives with a clear focus and indisputable strength.